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Social Marketing Campaign

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"Think carefully about your personal boundaries and learn to draw your line(s)."

Within the context of romantic and/or sexual relationships, only go as far as you feel comfort- able, and communicate your boundaries.

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Campaign overview:

The Draw Your Line campaign invites students to think about their boundaries regarding sexual and/or romantic relationships. This is achieved through 4 posters, 4 info cards, a web- site, and an Instagram account.

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Campaign objectives:

Promotion of healthy relationship behaviours

Results desired

Students will have a better understanding of how to set good boundaries in their relationships. They will also know where to get more information on healthy relationships.

 

Who is communicating the message?

The Office of Student Conduct & Academic Integrity at Langara College.

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Primary target audience

Students between the ages of 18 and 28 at Langara College

 

Secondary target audience

Faculty/staff, and students aged 28+ at Langara College

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I would like to mention: 

This was one of the winning design for the Social marketing proposal campaign for Langara College Student Conduct & Academic Integrity department. 

Media used: Illustrator / Indesign

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Brandstatment

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Posters

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Brochure handouts

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Public advertisements

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Public Advertising

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