
Social Marketing Campaign
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"Think carefully about your personal boundaries and learn to draw your line(s)."
Within the context of romantic and/or sexual relationships, only go as far as you feel comfort- able, and communicate your boundaries.
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Campaign overview:
The Draw Your Line campaign invites students to think about their boundaries regarding sexual and/or romantic relationships. This is achieved through 4 posters, 4 info cards, a web- site, and an Instagram account.
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Campaign objectives:
Promotion of healthy relationship behaviours
Results desired
Students will have a better understanding of how to set good boundaries in their relationships. They will also know where to get more information on healthy relationships.
Who is communicating the message?
The Office of Student Conduct & Academic Integrity at Langara College.
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Primary target audience
Students between the ages of 18 and 28 at Langara College
Secondary target audience
Faculty/staff, and students aged 28+ at Langara College
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I would like to mention:
This was one of the winning design for the Social marketing proposal campaign for Langara College Student Conduct & Academic Integrity department.
Media used: Illustrator / Indesign

Brandstatment

Posters




Brochure handouts

Public advertisements

Public Advertising